When i set this website up in late 2002, i thought about how to maximise the effectiveness of my site design with search engines' ranking methods. I remembered back when i was doing my own hunt for information on cycle-touring in Asia, and what was most effective.

What seemed to work for me was hitting google with obscure town names, like "Sin Ho" in Vietnam, or "Lugu Lake" in China. It is really difficult to sift through the commercial 'brochure sites' to These places are not huge tourist destinations, and the people who had visited and written about them on their website travelogues were likely to be travelling slowly and have interesting things to say. This tactic worked quite well.
Combine this with an understanding that for Google, the word used to link to a page is a succinct description of the contents of that page. So I made sure the navigation used descriptive text links, such as the town names.
Three weeks after I finished setting it up, I surfed in from a cafe in China, and was surprised to see my site as the top result for cycle touring asia, cycle touring vietnam, cycle touring laos, even though i hadn't written anything about laos yet!